What is Missing...

I get asked a lot of questions while working as a bra fitter. We all know a shop can only stock a limited amount of sized bra compared with online but I do sometimes question why aren’t certain sizes available in stores?

The fashion buyers for the lingerie department I work in did an activity day and out of 20 women, only 2 of them were wearing the correct bra size. This doesn’t fill me with great confidence with them selecting sizing ranges, brands, and styles.

So what I have found in this particular department store and unfortunately a similar case in others, small band sizes are lacking. Ladies with a 28” and 30” back sizes, the only option is to order products online to try on at home- absolute pain! It’s surprising the majority of women that I measure will be a 30” back. This doesn’t mean they are stick thin either; most women that have been this back size have been averaging a 30FF (seems to be a popular size). By having a snug fitting band, it mean your bust will be well supported and stop your breast heading south. The smaller in this case the better!

However, in this store there are 2 very different body types that are not catered for. Sizes above a 38G are none existent, but also there isn’t a single A cup in store. I can’t help but ask the question, these are perfectly common sizes so why aren’t they being stocked at all? Some women have very little breast tissue and other have much more- if only we could share! But how is it a team of lingerie buyers that don’t know their own bra sizes can justify what to put in store and why have they chosen to rule these sizes out completely? 

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